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People think that marketing on Facebook is all about simply throwing money at the platform and hoping that everything ends up working out in the long run. While spending money on ads with Facebook is certainly going to be something that would prove to be enormously useful to you, this doesn’t mean that you should consider only using the finances as your crutch and not putting any actual effort into what you are doing. There are other ways that you can implement as well, and most of these are better than just spending money on what you are doing.
The thing about facebook audience insights is that in order to get them you need to be consistent. Don’t just post something and then call it a day for a long time. Instead, try to post something new every day, something different that would capture the attentions of your followers and make them share what you are posting. These posts are often going to be a lot more difficult to follow than you would initially realize, and for the most part this means that you will have to devote a fair amount of time and attention to them if your priorities are getting some excellent marketing potential out of what you are currently doing all in all.
Posting regularly is great, but you can’t just post randomly. Try to come up with posts on a regular basis so that you have a whole list of posts that you can keep adding time and time again until eventually someone or the other would come across them and follow you as a result. Remember, if you give it your all there is no reason why your marketing won’t be able to succeed.